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Debreceni Nyári Egyetem @1927

"Egy nyelv tanítása elválaszthatatlan az adott nemzet kulturális értékeinek közvetítésétől."
From Posters to Web 3.0: A Cultural History of Hungarian Advertising
04-11 August 2019
Among the Central European countries, Hungary has a well developed advertising industry with sophisticated media research information systems and expenditure monitoring systems too. As a series of ten presentations, the course is designed to describe the historical development of the Hungarian advertising industry from a marketing and semiotic point of view. Major Topics: (1) Posters and Advertising Photography between World War I and World War II; (2) Advertising in Soviet-type Economies and Economic Systems; (3) The Special Discourse of Hungarian Television Commercials in the 1970s and 1980s: the Golden Age; (4) Advertising and Public Relations in Transition from Communism: the Rise of Western-style Advertising in Hungary (1989–1994); (5) The Web 2.0 Era – the Digital Advertising Market: Search Engine Advertising and Social Media Advertising; (6) The Web 3.0 Era: Native Distribution Ad Formats and Content-based Advertising; (7) The Connection between Hungarian Ads and the Country Image; (8) Corporate and Brand Identity Design: Case Studies.

Következő kurzusunk

Egyhetes kurzusok 2019
2018. január 21–június 7. és szeptember 30–december 6. között minden héten

Képzési program engedélyezési száma:
E-000132/2014/C001

Órák száma: 30
Szint: kezdőtől felsőfokú szintig

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Nyilvántartásba vételi szám: E-000132/2014